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  • Melanie Midegs

Facebook: It sucked me in & spat me out mind-numbed

I actually can't remember the last time I owned a television for the purposes of free to air tv... I think 2012 was when I said adios to the box and being bombarded with ideas and concepts that only made me angry, and not to mention loath the consistent run of adverts.

Then a couple of years later I took it one step further and left the country! Perhaps not particularly for the pure intention of escaping western tv exactly - but it was a nice added bonus to leave that white noise behind. Instead, spending the majority of my time in a creative bubble by rice paddy fields, focusing on learning, my clients, my creativity, and my business without annoying distractions.

There have been big world events that I have missed, and people have gawked at me in disbelief when I've told them I have no idea what they are talking about... so what.

I was listening to this guy, Derek Weida, on Facebook the other day and he spoke about his 3 foot circle rule (there is bad language in the video - just fyi!)... but basically, his thoughts are if you can't control it, or influence it, then don't care about it. I like it and follow it because it's SO easy for your time and energy to be consumed in ways that aren't actually serving you.

He also then talks about the media... and it's at this point that:

I do believe Facebook has officially been bombarded with the same boring as batshit information as television produces.

Why do I say this...?

Because yesterday I spent a stupid amount of time mesmerised and scrolling through my newsfeed and before I knew it three hours had passed.... wtf? I'm on a tropical island... there are SO many better ways I could have spent my time.

Hmmm... I think I just got sucked in to Facebook the way TV used to do it to me.

From a business perspective there USED TO BE a distinct line between using Facebook for business or pleasure... & now that line has seriously become blurry.

What used to be about connecting with friends and seeing what they are up to (which I love and adore, particularly as I have friends all around the world), has all of a sudden become a mish-mash of 'news' and 'information' that I don't really care about. In my 3 hours of mind numbing scrolling I saw:

  • An amazing new kitchen product that could cut my slice of cake perfectly every time

  • I was being sold plane tickets to Manilla

  • Soap to make me feel clean

  • I think I saw about 10 videos about Trump that I've seen 1,000 times before

  • Occasionally a cute video of a puppy playing the piano

  • And a whole heap of FB LIVE video's with people wanting to share with me exactly what they are doing right now... did I know these people? Not particularly. Did I watch them... no, not particularly.

An interesting scenario to be in when I run my own online business and social media is the way that I connect with my people and help them to better their business... {insert scratching head emoji}.

So what's my take-away from all of this?

What do you do when your business is reliant on connecting with others via social media for creating business momentum, but the social media platform is boring you? Get savvy.

If you feel like you are sounding like the rest, then you probably are... AND this is not going to serve you.

Think about your content and how you are delivering it... would you watch yourself? Do you make yourself laugh? Are you entertaining? Entrepreneur Artistry is key here... The landscape of social media changes super fast, and this means you need to be able to change your strategies to accompany what's happening in technology too. Some may see it as a huge hurdle... I see this as a play ground for online entrepreneurs.

How CAN you stand out from the white noise? I'd also like to add here, sometimes it's the quiet ones who get the best results - you don't need to be a screamer. In fact if you are screaming... regularly... you're probably annoying.

In the meantime, hello personal Facebook ban! No more mindless scrolling from me. If I'm in - I'm there for a purpose and that's it. Not sure exactly how I'm going to keep up with what my friends and loved ones are doing around the globe so easily anymore... but I'm sure some new technology will pop up at some point to allow this to happen. Be Seen. Be Heard... and what ever you do, don't follow the pack. Big love,

Melanie xo


An avid lover of fresh coconuts, you will often find Melanie Midegs in Bali, Indonesia.

Melanie mentors private clients and runs Entrepreneur Artistry Program Ignition, for upcoming entrepreneurs to step into their power as Change Makers & Thought Leaders. She is also the founder of The Soul Lounge for Entrepreneurs community.

Her creativity will blow your mind, as she will help to propel your vision into reality and stand out from the crowd in the online space.

Follow Melanie on Facebook & Instagram

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